Unpacking India’s OOH & DOOH Boom: What Marketers Must Know in August 2025

In the ever-evolving landscape of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, India continues to break new ground. As brands seek data-driven, high-impact touchpoints, the offline media space has transformed into a hub of cutting-edge technology and strategic partnerships. This post dives into the top industry developments over the past 60 days and decodes their implications for marketing professionals and brand decision-makers.

July 2025 Insights: Funding, 3D Billboards & Programmatic DOOH Reshaping India’s Outdoor Media

As the Indian OOH sector accelerates toward ₹7,900 crore by 2027, mid-year 2025 has been marked by strategic investments and technological leaps. From blockbuster funding rounds to mind-bending 3D activations, here’s what marketing leaders need to know this July.

June 2025: Regulatory Shifts & Sustainability Drive India’s OOH Renaissance

Regulatory reforms and sustainability mandates are redefining how brands approach OOH and DOOH in India. From self-declaration norms to recyclable materials targets, June’s headlines signal a more accountable and eco-conscious industry. Here’s your strategic guide.