Blog Details
July 2025 Insights: Funding, 3D Billboards & Programmatic DOOH Reshaping India’s Outdoor Media
Intro
As the Indian OOH sector accelerates toward ₹7,900 crore by 2027, mid-year 2025 has been marked by strategic investments and technological leaps. From blockbuster funding rounds to mind-bending 3D activations, here’s what marketing leaders need to know this July.
1. Key Developments
- September 2024 Funding Revealed in July 2025 Reports Zomato-backed AdOnMo’s ₹200 cr (US$25 m) round, led by Rigel Capital and Sinar Mas, underscored investor confidence in hyperlocal DOOH networks. Plans include expansion to 40 cities and 100,000 screens—doubling urban reach to 30 m consumers.
- June 2025 – Rise of Anamorphic 3D DOOH Pizza Hut’s pizza-slice emerges from the billboard in Chennai, Hyundai’s Creta “4D” activation in Gurugram, and Bengaluru’s viral coffee cascade illustrate mass appeal of CGI-driven displays.
- Ongoing – Programmatic DOOH Adoption Automated buying platforms have seen a 24% CAGR in DOOH inventory—enabling real-time audience targeting and dynamic creative optimization.
2. What This Means for Brands
Enhanced Accountability & Compliance The new self-declaration mandate raises the bar on transparency, requiring brands to tighten creative review processes. Non-compliant activations risk fines or removals, so legal and creative teams must collaborate early.
Scalable Reach with Precision : AdOnMo’s funding highlights how data-rich, hyperlocal networks can deliver contextually relevant messaging at scale. Brands must integrate location and behavioural data into creative planning.
3D Content Drives Cut-Through Anamorphic billboards command attention in cluttered environments. Allocate at least 10–15% of your OOH budget to premium interactive creatives for flagship launches.
Efficiency via Programmatic Programmatic DOOH reduces manual RFP cycles and allows agile campaign pivots. Marketing ops teams should onboard to demand-side platforms (DSPs) by Q4.
3. Takeaways & Action Plan
Explore Hyperlocal Networks: Engage with top DOOH aggregators to pilot neighbourhood-level campaigns.
Invest in 3D/CGI Creatives: Schedule anamorphic content for your next product launch to stand out.
Integrate Programmatic Workflows: Train your media team on DSP interfaces and real-time reporting dashboards. Shape
4. Call to Action (CTA)
Supercharge your July campaigns with precision and creativity.
Follow AdRyt for the latest DOOH innovations or reach out to co-create your next immersive billboard experience.